The first time I heard of “Diamond Burial”, I thought it was an extreme case of the funeral industry attempting to accommodate the baby boomer inspired market demands for “personalization.”  I’m not a big fan of the personalization thrust in the funeral industry as I think it’s both a passing trend and can tend to overlook the real value of funeralization: holistic community creation.

After watching this video, I think I’ve changed my mind on Diamond Burial.  The main reason I changed my mind is because — as you’ll see in this video — “Diamond Burial” seems to be taking off in a deeply communal society: China.  There’s a truly existential value that the Chinese mother communicates in this video that hits at that “communal creation.”


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